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Social video isn’t a “brand channel” anymore. It’s where people discover products, compare options, and decide whether your brand is worth their time, all before they ever click a link. And there’s a lot of time to win. In early 2025, DataReportal reported 5.24 billion active social media user identities worldwide, and the typical internet […]

Social media algorithms have always been a little mysterious, and in 2026, they’re only getting smarter. The difference now is that brands have more levers to pull and more places to put performance-driven creative, from social feeds to Connected TV and everywhere in between. Threads is a great example. It broke records at launch, hitting […]

Stop-motion animation is a technique through which the illusion of movement is achieved by photographing objects and manipulating them in tiny increments between shots. It is an incredibly versatile medium that offers virtually endless opportunities to tell unique stories and create eye-catching visuals. With that in mind, below are 12 ideas for stop-motion projects that you […]

When it comes to modern advertising strategies, social media marketing is essential. If you’re not using the right platforms, you’re missing out on leads, conversions, and significant growth for your business. But just being on the platforms isn’t enough. In 2026, the same performance mindset you bring to CTV advertising applies here too: distribution is […]

Facebook started as a way for college students to connect. In 2026, it’s still doing that, just at a global scale, with a full-blown advertising ecosystem built around video. If you’re running video across channels (say, Connected TV plus paid social), Meta is one of the easiest places to extend your creative strategy, as long […]

Creating three-dimensional (3D) animation is an exciting (and occasionally humbling) journey that turns ideas into visuals people actually stop scrolling for. Whether you’re building a product explainer, leveling up your brand’s creative, or planning a spot that’ll run on Connected TV, understanding the workflow helps you move faster and ship cleaner work. Ready to learn […]

While it started as a photo-only platform, Instagram has evolved into a video-focused network. These changes (and others) make it critical to keep track of the Instagram video ad specs and sizes. Though some things have changed with the platform, one thing has remained the same: people love Instagram. With more than 3 billion monthly users […]

You’ve likely noticed it: short-form video is now the default language of social. Facebook Reels sit right at the center of that shift—full-screen, vertical, and built for discovery—so brands can earn attention fast with creative that feels native to the scroll. And while Reels start on mobile, they don’t have to stay there. The same […]

If performance marketing has taught us anything, it’s this: distribution is a feature, not a guarantee. And on X (formerly Twitter), distribution is largely decided by the X algorithm, which is built to keep people scrolling, reacting, and coming back tomorrow. Whether you’re building community, driving demand, or trying to make your video stop the […]

Video on Instagram isn’t just “popular.” It’s habitual. Across U.S. users 18+, people spend about 33.1 minutes per day on Instagram. That’s roughly 3.8 hours per week on the app. And younger audiences go even harder: Gen Z is clocking around 53 minutes per day, which works out to ~6.2 hours per week. That weekly […]

With billions of people watching every day, YouTube can be one of the most efficient ways to turn attention into action, especially when your video marketing strategy ladders up to bigger channels like Connected TV, where “lean-back” viewing still drives “lean-in” behavior. Knowing and sticking to best practices can help you make the most of […]

With over 170 million monthly active users in the US alone, TikTok is one of the most popular social media platforms. In 2026, as budgets keep shifting toward short-form video, TikTok LIVE is one of the most underused ways to build real-time trust, capture questions while intent is hot, and turn attention into action (kind […]