Social Media

Social video isn’t a “brand channel” anymore. It’s where people discover products, compare options, and decide whether your brand is worth their time, all before they ever click a link. And there’s a lot of time to win. In early 2025, DataReportal reported 5.24 billion active social media user identities worldwide, and the typical internet […]

Social media algorithms have always been a little mysterious, and in 2026, they’re only getting smarter. The difference now is that brands have more levers to pull and more places to put performance-driven creative, from social feeds to Connected TV and everywhere in between. Threads is a great example. It broke records at launch, hitting […]

When it comes to modern advertising strategies, social media marketing is essential. If you’re not using the right platforms, you’re missing out on leads, conversions, and significant growth for your business. But just being on the platforms isn’t enough. In 2026, the same performance mindset you bring to CTV advertising applies here too: distribution is […]

Facebook started as a way for college students to connect. In 2026, it’s still doing that, just at a global scale, with a full-blown advertising ecosystem built around video. If you’re running video across channels (say, Connected TV plus paid social), Meta is one of the easiest places to extend your creative strategy, as long […]

While it started as a photo-only platform, Instagram has evolved into a video-focused network. These changes (and others) make it critical to keep track of the Instagram video ad specs and sizes. Though some things have changed with the platform, one thing has remained the same: people love Instagram. With more than 3 billion monthly users […]

You’ve likely noticed it: short-form video is now the default language of social. Facebook Reels sit right at the center of that shift—full-screen, vertical, and built for discovery—so brands can earn attention fast with creative that feels native to the scroll. And while Reels start on mobile, they don’t have to stay there. The same […]

If performance marketing has taught us anything, it’s this: distribution is a feature, not a guarantee. And on X (formerly Twitter), distribution is largely decided by the X algorithm, which is built to keep people scrolling, reacting, and coming back tomorrow. Whether you’re building community, driving demand, or trying to make your video stop the […]

Video on Instagram isn’t just “popular.” It’s habitual. Across U.S. users 18+, people spend about 33.1 minutes per day on Instagram. That’s roughly 3.8 hours per week on the app. And younger audiences go even harder: Gen Z is clocking around 53 minutes per day, which works out to ~6.2 hours per week. That weekly […]

With billions of people watching every day, YouTube can be one of the most efficient ways to turn attention into action, especially when your video marketing strategy ladders up to bigger channels like Connected TV, where “lean-back” viewing still drives “lean-in” behavior. Knowing and sticking to best practices can help you make the most of […]

With over 170 million monthly active users in the US alone, TikTok is one of the most popular social media platforms. In 2026, as budgets keep shifting toward short-form video, TikTok LIVE is one of the most underused ways to build real-time trust, capture questions while intent is hot, and turn attention into action (kind […]

YouTube still rewards creators who bring something real: a point of view, clear value, and content that feels made for people rather than produced for volume. Since July 15, 2025, YouTube has been more direct about that standard by clarifying its monetization guidance and using the term “inauthentic content” to cover repetitive or mass-produced work. […]

Short-form video isn’t just a trend. It’s the default language of social media. These shareable, often humorous videos stand out while users scroll through their feeds, keeping them hooked, much like a well-designed CTV marketing campaign. With more than 3 billion monthly active users around the globe, Instagram marketing remains a popular way to reach potential […]