Video Marketing

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why each month we’ll round up a selection of the best ad […]

From social media to television and billboards to internal communication, video content is everywhere. One of the most common places to find video is within marketing strategies—and for good reason: 59% of marketers reported a positive return on investment. Video marketing, including addressable TV advertising, is one of the most effective ways to engage with […]

At QuickFrame, we see The Big Game as a multi-purpose event. This year, of course, it’s a long-awaited Rihanna concert, a battle of the Kelce brothers, and the beginning of the 2023 advertising new year. After all, this is when some of the biggest brands in the world drop fresh ad creative. And, let’s be […]

As the digital marketplace becomes more and more competitive, it’s critical to stand out on video-first platforms. One of the best ways to do this is by showing your audience content they’re actually interested in—but how do you get started? With multivariate testing. Below, watch an on-demand webinar where QuickFrame’s Managing Vice President of Commercial […]

The travel and hospitality industry is vast; it features families headed to the beach for summer vacation, business travelers on a flight to Europe for a meeting, solo travelers taking a cross-country road trip, and many other groups. The point is: no matter where folks are headed, the travel and hospitality industry has many audience […]

After Connected TV (CTV) outperformed cable in mid-2022, the importance of advertising on streaming services has only continued to grow. In addition to paid, ad-free streaming subscriptions, there’s a strictly ad-supported way to watch content: free ad-supported streaming TV (FAST). Here, we’ll discuss FAST and explore why it’s critical for marketing strategies. What is Free […]

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why each month we’ll round up a selection of the best ad […]

In a recent MNTN Research Peeks report, functional marketing appeared as one of the most memorable themes in TV advertising. It was a bit surprising; it sat alongside mainly emotional answers: humor, inspiration, and heart-warming, to name a few. So, we’re here to join in on the conversation! Below, we’ll discuss functional marketing, its importance, […]

Believe it or not, we’re already at the end of 2022. From empathy in advertising to the continued growth of Connected TV (CTV), this year was certainly one for the books. Before we break out the confetti and wrap up the year, let’s take a look at our top 10 favorite videos made with QuickFrame […]

As we head into the new year, many marketers are eager to understand the 2023 video marketing landscape and how to make the most of their advertising spend.  Watch the webinar below to see QuickFrame’s Managing Vice President of Commercial Sales Catharine Meketa-Poirot join eMarketer to discuss the trends, challenges, and opportunities ahead in 2023. […]

Today’s digital world is filled with content. Thankfully, it’s also filled with people who are eager to consume it. No matter what role your brand plays in the industry, video marketing is an incredible way to connect with your customers, stand out from the crowd, and grow your business. With the rise of video-first social […]

Though it began a few years ago, the pandemic continues to shape how nearly everything is done in the 2020s. Adjustments are being made in almost every industry, including marketing and advertising. Thankfully, marketers are masters at adapting to social and economic changes — and, ultimately, those who adapt to the continuing changes of this decade […]