Video Marketing

Alex Villa, QuickFrame’s Manager of Customer Success, recently sat down with eMarketer to explore a few different ways digital marketers, with a treasure trove of data at their disposal, can generate the necessary spark to guide the creative direction of their video ads. But a question was proposed during the audience Q&A that really caught […]

Think about the ads you’ve connected most with as a consumer. You might have in mind an endearing Budweiser ad from the Big Game, an inspiring Etsy commercial that made you tear up in just 30 seconds, or a Jeep promotion that motivates you to plan your next adventure.  So, why did these ads come […]

With offices, schools, social events, and many other aspects of the world going digital since 2020, ecommerce shopping saw an enormous leap. Sales jumped by nearly one billion dollars, and those numbers are only projected to keep increasing in the years to come. It’s clear that consumers enjoy the ease of use, availability, and safety […]

Marketers need to be data-driven to deliver business results. Yet outside of a statistics class you may have taken in high school or college, chances are you haven’t thought much about the biases you may be bringing to your data analysis and interpretation. It’s easy to get caught up in jargon and business goals, which […]

Over twenty years ago, I made my first online purchase. I was a budding cinephile on the hunt for a French horror-comedy from the director of the Oscar-nominated film, Ameliè. As I lived in a one-light town in the middle of Central Texas, your assumption would be correct: foreign, arthouse cinema wasn’t easily accessible on […]

Something major just happened at Instagram. The social platform we’ve loved ever since we first had to choose between Sierra and Valencia filters for our Spring Break photos has fundamentally changed.  It’s not just a social platform anymore: it’s a video-first experience.  Hold up. What do we mean by video-first? The textbook definition is a […]

Pop quiz: do you think creativity is a hard skill or a soft skill for marketers? If you are a creatively-driven person, you may think of creativity as a hard skill. It is a process after all that many artists hone for years, much in the same way that a data-driven marketer will spend countless […]

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video advertising isn’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why each month we’ll round up a selection of the best ad […]

“Marketing is no longer about the stuff you make but about the stories you tell.”  Seth Godin said it well, and any modern marketer knows this is gospel truth. Perhaps B2C marketers live by this quote more religiously than their B2B peers, going by the many successful B2C storytelling ads we’ve savored — think Bud […]

According to an article from NPR, trends died over a decade ago. Not one trend.  Not a series of trends.  But trends–in general.  If you’re getting “Old Man Yells At Cloud” vibes off of this piece, you’re not alone.  But the point being argued is still an interesting one to explore. Due in part to […]

In 2022, LGBTQ+ representation in advertising has come a long way. With themed Pride merch and targeted ad campaigns, more and more companies are showing solidarity with the LGBTQ+ community. The world is starting to see that the queer community is deeply influential with a powerful voice. However, when it comes to how LGBTQ+ people […]

You thought you were being so cool with your ad creative.  I mean, how could you lose throwing your latest ad on the back of a trending bandwagon, right? After all, the Millennial and Zoomers on your team left you a memo saying it was so hot right now.  But that memo fell through the […]