Video Marketing

When it comes to modern advertising strategies, social media marketing is essential. If you’re not using the right platforms, you’re missing out on leads, conversions, and significant growth for your business. But just being on the platforms isn’t enough. In 2026, the same performance mindset you bring to CTV advertising applies here too: distribution is […]

Facebook started as a way for college students to connect. In 2026, it’s still doing that, just at a global scale, with a full-blown advertising ecosystem built around video. If you’re running video across channels (say, Connected TV plus paid social), Meta is one of the easiest places to extend your creative strategy, as long […]

While it started as a photo-only platform, Instagram has evolved into a video-focused network. These changes (and others) make it critical to keep track of the Instagram video ad specs and sizes. Though some things have changed with the platform, one thing has remained the same: people love Instagram. With more than 3 billion monthly users […]

You’ve likely noticed it: short-form video is now the default language of social. Facebook Reels sit right at the center of that shift—full-screen, vertical, and built for discovery—so brands can earn attention fast with creative that feels native to the scroll. And while Reels start on mobile, they don’t have to stay there. The same […]

If performance marketing has taught us anything, it’s this: distribution is a feature, not a guarantee. And on X (formerly Twitter), distribution is largely decided by the X algorithm, which is built to keep people scrolling, reacting, and coming back tomorrow. Whether you’re building community, driving demand, or trying to make your video stop the […]

With billions of people watching every day, YouTube can be one of the most efficient ways to turn attention into action, especially when your video marketing strategy ladders up to bigger channels like Connected TV, where “lean-back” viewing still drives “lean-in” behavior. Knowing and sticking to best practices can help you make the most of […]

With over 170 million monthly active users in the US alone, TikTok is one of the most popular social media platforms. In 2026, as budgets keep shifting toward short-form video, TikTok LIVE is one of the most underused ways to build real-time trust, capture questions while intent is hot, and turn attention into action (kind […]

YouTube still rewards creators who bring something real: a point of view, clear value, and content that feels made for people rather than produced for volume. Since July 15, 2025, YouTube has been more direct about that standard by clarifying its monetization guidance and using the term “inauthentic content” to cover repetitive or mass-produced work. […]

Short-form video isn’t just a trend. It’s the default language of social media. These shareable, often humorous videos stand out while users scroll through their feeds, keeping them hooked, much like a well-designed CTV marketing campaign. With more than 3 billion monthly active users around the globe, Instagram marketing remains a popular way to reach potential […]

Marketing videos are more than just flashy visuals, they’re performance tools. When executed with precision, they drive engagement, spark interest, and most importantly, move viewers to act. Here are eight steps for how to make a marketing video and turn your next video campaign into one that captivates and converts. 1. Define a Clear Objective […]

Short-form video has cemented its place in modern digital strategy. Marketers are leaning on it to capture attention, fast. With platforms like TikTok, Instagram, and YouTube leading the charge, the format is more than a social media video trend—it’s a priority. Here’s how to use short-form video content effectively, from creation to strategy. What Is […]

Instagram marketing remains a powerhouse for businesses in 2025, capitalizing on its visually rich platform and expansive user base. Whether you’re a small business or a large brand, this guide walks you through everything you need to know to create effective Instagram ads, from understanding their benefits to launching your campaign step-by-step. What Is Instagram […]