Video Marketing

Influencer marketing has earned a lasting place in how brands reach and connect with their audiences. It works because it feels less like an ad and more like a recommendation from someone people already trust. And because so many companies have leaned into it, there is no shortage of campaigns worth studying.

Though it just emerged onto the social media scene in 2016, TikTok has already cemented itself as a staple in digital pop culture. It boasts an active user base of over 150 million in the U.S. alone, and on a global scale, its users collectively watch over one billion videos every day. Due to the platform’s […]

Snapchat has connected friends, families, and brands through Snaps since 2011. The app's core purpose hasn't changed, but plenty around it has, and that includes the specs behind Snapchat video ads. Getting the most out of a Snapchat campaign in 2026 means keeping pace with those details as they shift. Below, we'll walk through the current Snapchat ad specs and how to put them to work in your video marketing strategy.

Pinterest remains one of the leading social media platforms in the world, with more than half a billion people browsing it every month. Get your strategy right, and you can work with the Pinterest algorithm rather than against it to reach your goals. […]

Social platforms rarely sit still, and LinkedIn is no exception. Heading into 2026, LinkedIn video ad specs have shifted enough that it's worth confirming the current specs before you build native video content for the platform.

Pinterest is part search engine, part social network, and (as the name implies) all about inspiration. Strong visuals and clear Pin titles will get your content noticed. But if you’re looking to make a significant impact and attract key audiences to your business, you also need to know the best times to post on Pinterest.

Part social network, part search engine, Pinterest is still one of the best places to go for inspiration. And like every other corner of social media, Pinterest ad specs keep evolving. Those changes can be tough to track, but the effort pays off: the platform gives you a great way to put your products in front of people and connect with your audience.

Take a moment and think: how much time have you spent on YouTube this week? With over 2 billion monthly users and 1 billion hours of video watched daily, YouTube remains the preeminent video-sharing platform and a powerhouse for digital marketing. Unlike social platforms built for quick updates, YouTube thrives on longer, more immersive content, […]

Influencer marketing relies heavily on the latest trends to make sure your content is relevant and engaging. Staying ahead of the curve will help you and the social media users you collaborate with create more entertaining and engaging content. With that in mind, here are seven influencer marketing trends you need to keep an eye on […]

Snapchat remains a powerful platform for brands looking to engage younger audiences through immersive, short-form video content. With features like Stories, Spotlight, and augmented reality (AR) ads, businesses can create interactive experiences that drive engagement and brand awareness. This guide explores Snapchat’s ad formats, creative best practices, and strategies to help brands maximize their Snapchat […]

You know your brand needs to be producing more video to stay competitive with your marketing strategy, but you may not know quite how to start. The video production process can be daunting, especially if you’ve never produced a video ad before. This step-by-step guide will give you what you need to kick off your […]

You've poured real thought into your LinkedIn content. It hits the right professional tone for the platform while staying lively enough to catch attention in a crowded feed. And of course, you're hoping it travels beyond your own followers and gets shared widely. The last piece of the puzzle is figuring out the best time to post on LinkedIn.