Video Marketing

When you think about effective video marketing examples, what comes to mind? Maybe it’s an old commercial from The Big Game that gives you nostalgia or a holiday ad that still makes you tear up even though you’ve seen it 20 times. While these are great video ad examples, there’s so much more to video marketing. […]

This blog will give you a rundown on how to improve internal communications with videos. You’ll also learn how you can use those techniques to also raise brand awareness and cultivate a community of loyal customers with non-product advertising! There’s more digital content than ever before, which means audiences have more choices on what to […]

Whether you’re an independent startup or an enterprise power player, if you sell a product, ecommerce video production is likely a pillar of your business strategy (and if it isn’t, it should be). According to Statista, worldwide retail ecommerce revenue is expected to reach $4.8 trillion in 2025, proving that online shopping is a massive […]

Like the name implies, out-of-home (OOH) advertising describes any place-based media (physical or digital) that people see while out and about. Go-to examples of OOH advertising include billboards, posters, and digital place-based media. Here, we’ll break down the state of out-of-home advertising, the industries that will benefit the most from this surge, and some creative […]

With everything heating up this summer, it’s a great time to create some red-hot seasonal video marketing campaigns. Let’s look at five different videos that might help inspire your summer marketing campaigns.  1. A Sweet M&M’s Summer Recipe Video Ideal for the food and beverage industry, this quick M&M’s recipe video is the perfect inspiration for […]

With data privacy restrictions, new advertising platforms, an abundance of streaming services, virtual and augmented reality options, and so much more, there’s a lot to consider when it comes to advertising in 2025.  As industries, consumers, and technology advance, it’s increasingly essential to connect with your customers across several of their favorite platforms. Since video […]

It’s finally 2025, which means it’s time to execute your new marketing plan. Since 244.4 million people in the U.S. watch videos regularly, we hope your strategy includes a well-crafted plan for video marketing.  As you finalize the details of your plan, here are some critical elements to include in your 2025 video marketing strategy:  10 […]

As a video marketer, you know social media is critical for every industry. But, if you’re in a more visually oriented vertical — like fashion, the wedding industry, or design — you may rely even more on social media video across visual platforms like Pinterest. While Pinterest creates significant opportunities for brands of all sizes […]

Digital marketing is constantly changing, and this year is no exception. As we continue through 2025, it’s essential to stay up to date on the latest video marketing statistics. The video marketing benefits are numerous, and adoption is rapid. The figures below help paint a clearer picture of how the industry is evolving. From overall […]

Pinterest continues to be a powerful visual discovery platform, where users actively search for inspiration, ideas, and products. With features like shoppable pins, video content, and advanced targeting, brands can engage high-intent audiences and drive conversions. This guide explores the top Pinterest marketing strategies, creative best practices, and ad formats to help businesses maximize their […]

Facebook remains a powerful marketing platform in 2025, offering brands extensive reach through video, carousel, and interactive ad formats. With advanced AI-driven targeting, engagement tools, and eCommerce integrations, businesses can connect with the right audiences and drive real results. This guide covers creative best practices, ad formats, and strategies to help brands maximize their impact […]

Snapchat remains a powerful platform for brands looking to engage younger audiences through immersive, short-form video content. With features like Stories, Spotlight, and augmented reality (AR) ads, businesses can create interactive experiences that drive engagement and brand awareness. This guide explores Snapchat’s ad formats, creative best practices, and strategies to help brands maximize their Snapchat […]