Social Media

Considering launching an influencer marketing campaign? Who can blame you? A majority of consumers — three out of four people — use social media for purchasing advice, and 69% of consumers say that they trust influencer recommendations. A lot of people follow and trust influencers, and these people can be a great ally in your fight […]

Before you begin any influencer marketing campaign, you need to know why you’re launching the campaign in the first place. One way to do this is by establishing influencer marketing metrics that you’ll examine throughout the campaign (and beyond). But which influencer marketing metrics will provide the most complete picture of your campaign and its impact? […]

Social media is constantly evolving, and it can be hard to keep up with the changes. In order to reach your target audience, you have to know where they are in the first place — but with so many different platforms, this can be challenging to figure out. To help you get started, let’s take a […]

If you think social media is only for B2C brands, you’re missing out on tons of opportunities to connect with your audience. Remember — B2B brands aren’t really connecting with companies; they’re connecting with the people who work there. Here, we’ll take a look at B2B social media video marketing best practices so your brand […]

In 2024, an estimated 82.7% of U.S. companies with more than 100 employees were expected to use influencer marketing. Such a sizable push for influencer marketing makes sense: marketers understand the strategy’s undeniable benefits. If you’re still on the fence about adding influencers to your marketing, this list of ten benefits of influencer marketing might just […]

Influencer marketing represents one of the most impactful and versatile tools for building your brand and acquiring new customers. And that isn’t just a lofty opinion; the stats don’t lie. Below, we’ve compiled a list of 12 influencer marketing statistics that showcase the extensive capabilities of the strategy: 1. Influencer Marketing Industry Size Exceeds $21 […]

A dynamic influencer marketing strategy could be the key to sustainable brand growth, better sales, and long-term success. But crafting an influencer marketing plan that aligns with your big-picture goals and other marketing channels can be daunting, especially if you’re new to influencer partnerships. To jumpstart your journey, we’ve outlined this step-by-step process to help […]

If you’re not on the platform yet, you’ve probably considered creating a LinkedIn company page. As social media maintains its significant role in marketing strategies across industries, having a presence across different platforms can drive success for your company. Specifically on LinkedIn, many businesses and individuals come together to discuss relevant topics, showcase their products, […]

LinkedIn video ads have become a no-brainer in video marketing strategies for brands across industries. Thanks to the traction they create, video ads can help you cut through the constant noise of digital media and create significant traction for your brand. Here, we’ll walk through the ins and outs of LinkedIn video ads, including what they […]

Whether you’re trying to reach other businesses or have a DTC approach, a LinkedIn marketing strategy can be a great way to reach your audience. The professional networking platform hosts more than 850 million users in over 200 countries. With the right strategy, a consistent LinkedIn presence can build your brand and help solidify your […]

LinkedIn is an incredibly popular professional networking platform with 571 million users around the world — and it’s still growing! In addition to peer-to-peer connections, brands can use LinkedIn marketing to drive awareness, sales, and growth. Ad spend on LinkedIn is projected to reach $6.79 billion in 2024, demonstrating the importance for competitive brands to […]

Since its launch in 2016, TikTok has rapidly evolved into a cultural phenomenon. In fact, TikTok became the most downloaded app worldwide in 2022, and it’s consistently kept the title as the reigning champion since. As TikTok evolves into a primary platform for entertainment, brand promotion, and various creative pursuits, it will only become an increasingly […]