Social Media

LinkedIn video ads have become a no-brainer in video marketing strategies for brands across industries. Thanks to the traction they create, video ads can help you cut through the constant noise of digital media and create significant traction for your brand. Here, we’ll walk through the ins and outs of LinkedIn video ads, including what they […]

Whether you’re trying to reach other businesses or have a DTC approach, a LinkedIn marketing strategy can be a great way to reach your audience. The professional networking platform hosts more than 850 million users in over 200 countries. With the right strategy, a consistent LinkedIn presence can build your brand and help solidify your […]

LinkedIn is an incredibly popular professional networking platform with 571 million users around the world — and it’s still growing! In addition to peer-to-peer connections, brands can use LinkedIn marketing to drive awareness, sales, and growth. Ad spend on LinkedIn is projected to reach $6.79 billion in 2024, demonstrating the importance for competitive brands to […]

Since its launch in 2016, TikTok has rapidly evolved into a cultural phenomenon. In fact, TikTok became the most downloaded app worldwide in 2022, and it’s consistently kept the title as the reigning champion since. As TikTok evolves into a primary platform for entertainment, brand promotion, and various creative pursuits, it will only become an increasingly […]

You may be one of the more than 1 billion people who use TikTok, but have you considered creating a TikTok content calendar for your business’s marketing strategy? While TikTok’s content is often bite-sized (there are always exceptions!), the impact it has had on social media and, more specifically, digital marketing has been massive. While […]

As one of the most popular social media platforms, TikTok gives you access to millions of potential new customers every day. This short-form video platform allows you to connect to your target audience in a fun, entertaining way. And because of its ever-growing popularity, every brand wants to figure out how to get verified on […]

With so many different social media sites, an ever-changing trend landscape, and a neverending onslaught of new features, sometimes we need a refresher on what distinguishes these platforms from one another. When we look at TikTok vs Instagram, there are key similarities and distinctions marketers need to know about to advertise effectively on them. From […]

Social media spans the globe, reaching people through text, photo, and video content. By the end of 2024, Statista estimates more than 5 billion people will use social media in one way or another. And to make sure these people keep using it, social media brands will continue optimizing their platforms—and launching new ones. Threads […]

We recently sponsored a Virtual Forum with Glossy that was all about TikTok marketing strategies. While the forum was really tailored to fashion, beauty, and luxury brands, the insights surfaced by our Platform Partnerships Manager, Emma Henry, are applicable beyond the sphere of those specific industries. That can be summarized with this one quote: “One […]

There’s a lot of conventional wisdom out there about video marketing: LinkedIn is for sober, professional videos enlivened by animated statistics, Facebook is for longer narrative content, and TikTok is for short, funny videos. And there’s truth to the conventional wisdom. But remember the bottom line of video: It’s there to engage your potential customers, […]

It’s no secret—social media comes with many challenges. And, often, the most trying part is how quickly they evolve. But there are tactics you can employ to make the most of your social media video strategy obstacles and turn them into opportunities for success.  Watch the Social Fresh webinar below to see QuickFrame’s Platform Partnerships […]

From TikTok changing the social media ad game to additional ad-supported CTV and OTT opportunities, digital media is rapidly evolving for both consumers and advertisers. As we continue making our way through Q1, we’re beginning to understand how to effectively navigate these (and other) changes in the industry. Here, we’ll explore the latest ad spending […]