Social Media

You may be one of the more than 1 billion people who use TikTok, but have you considered creating a TikTok content calendar for your business’s marketing strategy? While TikTok’s content is often bite-sized (there are always exceptions!), the impact it has had on social media and, more specifically, digital marketing has been massive. While […]

YouTube is a unique platform. Users don’t just scroll through it quickly; they may spend hours consuming content. In fact, research shows that the world watches about a billion hours of YouTube content every single day. These days, YouTube marketing is essential for boosting your digital brand, but getting noticed isn’t always easy. A quick internet […]

As one of the most popular social media platforms, TikTok gives you access to millions of potential new customers every day. This short-form video platform allows you to connect to your target audience in a fun, entertaining way. And because of its ever-growing popularity, every brand wants to figure out how to get verified on […]

With so many different social media sites, an ever-changing trend landscape, and a neverending onslaught of new features, sometimes we need a refresher on what distinguishes these platforms from one another. When we look at TikTok vs Instagram, there are key similarities and distinctions marketers need to know about to advertise effectively on them. From […]

TikTok and Facebook are two of the world’s most successful social media platforms. The two have more than 1 billion active monthly users and around 3 billion monthly active users, respectively. Both platforms are great for marketing, allowing you to connect with potential customers using dynamic, memorable videos. Here, we’ll break down TikTok vs. Facebook […]

When it comes to making an impact on consumers, social media video is a winning strategy. But it can get a bit overwhelming. There are a lot of platforms out there, not to mention all the cross-pollination (and imitation) between them. So it can be challenging to keep track of what’s what. For example, lots […]

We live in a visual culture where video marketing rules the landscape — especially on social media. While text and image posts can be captivating, video is the most effective way to connect with your audience, keep them engaged, and help them learn more about your brand. Here, we’ll explore an important tool in your arsenal […]

Social media spans the globe, reaching people through text, photo, and video content. By the end of 2024, Statista estimates more than 5 billion people will use social media in one way or another. And to make sure these people keep using it, social media brands will continue optimizing their platforms—and launching new ones. Threads […]

We recently sponsored a Virtual Forum with Glossy that was all about TikTok marketing strategies. While the forum was really tailored to fashion, beauty, and luxury brands, the insights surfaced by our Platform Partnerships Manager, Emma Henry, are applicable beyond the sphere of those specific industries. That can be summarized with this one quote: “One […]

There’s a lot of conventional wisdom out there about video marketing: LinkedIn is for sober, professional videos enlivened by animated statistics, Facebook is for longer narrative content, and TikTok is for short, funny videos. And there’s truth to the conventional wisdom. But remember the bottom line of video: It’s there to engage your potential customers, […]

It’s no secret—social media comes with many challenges. And, often, the most trying part is how quickly they evolve. But there are tactics you can employ to make the most of your social media video strategy obstacles and turn them into opportunities for success.  Watch the Social Fresh webinar below to see QuickFrame’s Platform Partnerships […]

From TikTok changing the social media ad game to additional ad-supported CTV and OTT opportunities, digital media is rapidly evolving for both consumers and advertisers. As we continue making our way through Q1, we’re beginning to understand how to effectively navigate these (and other) changes in the industry. Here, we’ll explore the latest ad spending […]