Social Media

As one of the most-used social media platforms, Instagram is critical to reaching your audience. According to Statista, Instagram has nearly 160 million users in the U.S. alone, and with seemingly endless users and posts, standing out from the crowd can feel overwhelming. But don’t worry! With the right creative storytelling strategies, you can reach […]

Creative storytelling strategies are critical for reaching your audience on Facebook, but it can be difficult to know where to start. When crafting your marketing strategy, you might want to consider expectations. What does your audience expect when they log into Facebook? Once you understand why people use certain social media platforms, your business can […]

Unless you’re a marketer who’s been living under a rock for the past 15 years, you know that social media is ubiquitous. And as social media continues to evolve into a video-first channel thanks to the popularity of TikTok and Instagram Reels, the opportunities to reach your target audience exactly where they are will only […]

Gone are the days of only finding long, blog-like Facebook posts and terrible food photography on Instagram. (Don’t worry, they’re still there. You just have to look a little bit now.) Social media video marketing used to be an optional part of your strategy, but now it’s critical to stand out. Think about the last […]

Something major just happened at Instagram. The social platform we’ve loved ever since we first had to choose between Sierra and Valencia filters for our Spring Break photos has fundamentally changed.  It’s not just a social platform anymore: it’s a video-first experience.  Hold up. What do we mean by video-first? The textbook definition is a […]

Remember the good ol’ days of flipping through linear TV, watching whatever shows your rabbit ears could pick up?  However inadvertently, TikTok has essentially recreated this retro experience when they hooked every single demographic in the world on the endless scroll of their For You feed. If we don’t like what we’re seeing, we can […]

Let’s take a beat and think back to three words folks just couldn’t stop saying almost a decade ago: “Pivot to Video.” It was a big push from big tech, likely inspired by the phrase “a picture is worth a thousand words”, that predicted consumers were destined to hang up their reading glasses, throw on […]

In 2021, Gen Z continued its rise to the top of all the latest advertising trends. The mobile-minded and social-savvy generation has proven to have significant purchasing power — a whopping $143 billion.  This generation plays a big part in the push towards video-first apps, like TikTok. TikTok surged in popularity in 2020, dominating the […]

Since its launch in 2011, Snapchat has become a leading social platform for users of all ages. And as new technologies continue to develop on the app–like a custom Snapchat lens–it’s becoming an even more useful tool for marketers.  With more than 319 million daily users, Snapchat provides the opportunity to reach a massive audience. […]

With more than a billion users worldwide, Instagram has proven to be one of the most popular social media apps today. The photo-sharing platform is not just for posting selfies, either — over 80% of its users use the app to research businesses and their products and services. If you’re not currently using Instagram – […]

Since its launch in 2011, Snapchat has left its mark on the social media world. Although other social media platforms have adopted some of the app’s trademark features — 24-hour stories and interactive filters — there’s no denying that Snapchat set the trend early on.  Snapchat’s infamous filters are known for being a fun, creative, […]

If you’ve been paying attention to marketing trends over the past few years, then you know why TikTok is a force to be reckoned with. With over one billion monthly users, the app has gone far beyond its days of dance challenges and lip syncs. Now, it’s the sixth-largest social network in the world — […]