Video Marketing

If you’ve been paying attention to marketing trends over the past few years, then you know why TikTok is a force to be reckoned with. With over one billion monthly users, the app has gone far beyond its days of dance challenges and lip syncs. Now, it’s the sixth-largest social network in the world — […]

If Mad Men didn’t make it abundantly clear, the advertising world has long been defined as a patriarchal boys club. Women had (and have) to fight to get their voices heard in an industry that, especially in its infancy, never believed anyone wanted to hear their perspectives. They couldn’t have been more ignorant incorrect. We’ve […]

When executing your digital marketing strategy, you want your content–from video to static images–to reflect your brand on every channel you’re on. Whether you’re posting on Twitter or creating videos for Instagram, each feed should give potential customers a feel for your company and your values. Building your digital strategy on a solid brand lets […]

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video marketing isn’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why each month we’ll round up a selection of the best ad […]

Not everyone does Performance TV. Sure, they may run ads on Connected Television (CTV), but as the ad tech market explodes with a veritable smorgasbord of platforms – all claiming to be the one streaming ads solution to rule them all – finding viable avenues for your ad creative that will actually reach your target […]

Black filmmakers have notoriously struggled for representation and opportunity within the industry. In the over 90 years since the Academy Awards were first introduced, only a handful of nominations–and even less awards–have gone to Black filmmakers, actors, production designers, make-up artists, costume designers, composers, editors, producers, and, well–you get the picture. In a 2019 Indiewire […]

Black consumers have long been one of the largest customer groups in the country–with a $300 billion opportunity stake– but the advertising industry has historically been slow to market to this audience. As Kori Hale noted in Forbes in 2021, “Despite our purchasing power being virtually unmatched, ad spending tailored towards Black consumers has steadily […]

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning all those passive prospects into passionate consumers. That’s why each month we’re curating a selection of the best […]

We don’t need to sell you on Connected TV (CTV) ads. As the adoption of CTV content like AVOD (Ad-supported Video On Demand) continues to skyrocket–high fives all around, Tubi–brand’s are shifting budgets away from Linear Television. The benefits couldn’t be more apparent: nearly a third of marketers believe CTV directly drives sales for their […]

Some people watch the Big Game for the game, and some people watch it for the ads. We’ll give you a moment to think about which camp we fall into. (Did you think it wasn’t the commercials?)Each year, this game brings with it an ocean of new ad creative, from the biggest brands to the […]

In the past decade, social media advertising has become commonplace for businesses of all sizes. B2C and B2B businesses alike have found new ways to target potential customers using sponsored static and video posts via social media. Video is quickly emerging as the more engaging medium, particularly with newer digital marketing channels like over-the-top advertising. […]

Let me guess. You’re here because someone told you you need to “diversify your channel mix.” (Was that us? It may have been us.) Here’s what we mean. Because of the saturated content landscape of modern-day internet culture, it can be difficult to pinpoint exactly where your audience is at. Are they doomscrolling through Twitter […]