Video Marketing

Empathy is big. We are living in highly polarized times, and marketers would do well for themselves — not to mention doing a favor to the broader culture — to create work that exhibits qualities of empathy. Thinkers like Brené Brown are popularizing their research, which emphasizes that empathy and vulnerability are powerful forces not […]

It’s an understatement to say that the marketing world is making colossal shifts right now. Data privacy regulations, especially the ones Apple has recently implemented, are rewriting the rules on how marketers reach their core consumers. Their App Tracking Transparency solution gives iPhone users the choice of opting-in to sharing their data, and with the […]

In a content landscape that moves faster and is more crowded than ever before, making sure your ad creative is captivating and entertaining is a must. If you’re not producing a continuous stream of fresh video marketing ads, your competitors are going to leave you in the digital dust. But keeping up with what types […]

If you’re familiar with the board game Catan, you know you need a maximum of 3-4 players just to play the game.  But what if you want to play with five or six people, or build different structures so the game lasts even longer than it already does? That’s not something you can do straight […]

The last couple of years have certainly been a bumpy ride for everyone, with marketers feeling some unique growing pains from emerging tech and a renewed focus on individual user privacy. It’s safe to say your life (my life, their life, all of our lives?) has been wicked exhausting in 2021. Now that we’re starting […]

Can you believe we made it through the year? I’m sure like many of you, after the whirlwind of events that have swirled around us through 2021, we’re all looking forward to a bit of down time to reflect on the challenges we experienced–and the successes we achieved. But just because we’re approaching a new […]

You all deserve a big round of applause for getting through 2021. Go ahead, pat yourself on the back, we’ll wait. Woof. We made it. You all deserve a big round of applause for getting through 2021. Go ahead, pat yourself on the back, we’ll wait. The marketing world (who are we kidding, the entire […]

Growing up, my parents taped a plethora of holiday specials from TV, be it A Garfield Christmas or A Wish for Wings that Work: An Opus Christmas Story. Before TiVo and streaming made this practice redundant, taping specials was the only way to revisit some holiday classics, especially if they weren’t very popular: we’re looking at you Star […]

When the 2020 pandemic first hit, the world became obsessed with the Nintendo game Animal Crossing: New Horizons. The game was released in a perfect storm; as gamers were forced to stay indoors, they were able to live vicariously through their Animal Crossing avatars giving them the ability to do something they couldn’t do in […]

Keeping up with the latest video marketing trends is difficult. And in a content landscape that moves faster and is more crowded than ever before, making sure your creatives are captivating and fresh is a must.  To stimulate your creative brainstorming, we’re rounding up some of our favorite videos we recently enabled brands to create […]

If I could capture a feeling in a bottle, it would be that sense of relief you got as a kid on the last day of school before holiday break. You knew the day would be filled with movies and seasonally-appropriate arts, crafts, and games that were far more fun than any boring old biology […]

If you are looking to make moves into the Connected TV (CTV) space, oh do we have some content you’ll want to see: The A to Z of CTV and OTT CTV & OTT Advertising: A Guide for Marketers Creative Tips for Connected TV (CTV) and OTT Video Ads CTV and OTT: A Glossary of […]