
You Need To Update Your Seasonal Video Marketing Timeline
According to Think with Google, over a third of customers had already started holiday shopping — and 32% of those people had already made a purchase — by September 2023. Again, by September. Before Q4 had even started. And we’re expecting people to begin shopping just as early in 2024. With this massive wake-up call, marketing teams […]

A Digital Marketing Debrief: The 2024 Paris Olympics and Paralympics
This past summer, we saw some incredible moments from athletes from around the world — not to mention some incredible marketing strategies come to life. From the best ads to the impact sports have on television viewership, let’s explore the 2024 Summer Olympics and Paralympics from a digital marketer’s perspective. Video Marketing At the intersection of […]

Video Marketing for the Holidays: Ideas and Production Tips
A strong video marketing strategy is essential year-round, but the holiday season is an especially important time for many advertisers. It’s even more important for small businesses. In a 2023 survey by American Express, a majority of small businesses — 66% of all businesses surveyed — said the holiday season is important to the financial success […]

WTF Is Mcommerce?
Time to add another word to the digital marketing dictionary! Under the ecommerce umbrella, you’ll now find mcommerce — or mobile commerce — which consists of retail experiences available on mobile devices. Here, we’ll take a look at this topic, the opportunities available to advertisers, and everything they need to know to make the most […]

Hacking the Holidays: Best Practices for Your Holiday Marketing Strategies
It’s our favorite time of the year: time to talk about holiday marketing strategies! (Seriously, we love it.) Some holiday ads feature bright lights and modern holiday trees, while others invoke emotions of nostalgia and showcase family traditions. Some tell intricate stories, while others just showcase the latest products. There’s no equation for creating the […]

Video Ad Creative We Can’t Stop Thinking About | August 2024
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why, each month, we round up a selection of the best ad creative we’ve […]

Your Guide to Back-to-School Video Marketing
Backpacks. Notebooks. Pens. Glue sticks. Dorm room posters they’ll regret by spring semester. That’s right — we’re talking about back-to-school season. As the summer wraps up and students head back to the classroom, it’s a great time for relevant brands to connect with their back-to-school-related audiences. Here, we’ll explore how brands and video makers alike can […]

Video Ad Creative We Can’t Stop Thinking About | July 2024
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why, each month, we round up a selection of the best ad creative we’ve […]

Video Marketing in 2024: An H1 Recap
So far in 2024, we’ve seen memorable ad campaigns, Upfronts, ads that (seriously) missed the mark, new ad tech, Cannes Lions, even newer ad tech — and we’re only halfway through. Let’s look back on some key topics, trends, and insights from the first half of 2024 — and take a peek at what we […]

What Happens When You Get Video Marketing Wrong
We know it’s not what you want to hear, but there are a ton of ways video marketing can go wrong. As we saw with Apple’s recent “Crush” ad, even massive brands “miss the mark” (their words, but it was what we were going to say, too). As Ad Age points out, it’s certainly not […]

Where’s the Audience? User Demographics by CTV and OTT Platforms
As the Connected TV (CTV) and Over-the-Top (OTT) industries continue to boom, your business is likely interested in (or, at least, learning about) advertising in this space. While we don’t need to convince you of the importance of the industry, you might still be wondering exactly how much growth is occurring. We’re so glad you […]

Video Ad Creative We Can’t Stop Thinking About | June 2024
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why, each month, we round up a selection of the best ad creative we’ve […]