Video Marketing

Before you begin any influencer marketing campaign, you need to know why you’re launching the campaign in the first place. One way to do this is by establishing influencer marketing metrics that you’ll examine throughout the campaign (and beyond). But which influencer marketing metrics will provide the most complete picture of your campaign and its impact? […]

Social media is constantly evolving, and it can be hard to keep up with the changes. In order to reach your target audience, you have to know where they are in the first place — but with so many different platforms, this can be challenging to figure out. To help you get started, let’s take a […]

If you think social media is only for B2C brands, you’re missing out on tons of opportunities to connect with your audience. Remember — B2B brands aren’t really connecting with companies; they’re connecting with the people who work there. Here, we’ll take a look at B2B social media video marketing best practices so your brand […]

In 2024, an estimated 82.7% of U.S. companies with more than 100 employees were expected to use influencer marketing. Such a sizable push for influencer marketing makes sense: marketers understand the strategy’s undeniable benefits. If you’re still on the fence about adding influencers to your marketing, this list of ten benefits of influencer marketing might just […]

As we quickly move toward the end of the year, this season is a great opportunity to connect with people through inspiring video content. With the right strategies, you can use inspiring video content for the new year to bring positive emotions both internally (your hardworking employees) and externally (your loyal, and hopefully ever-multiplying, customers).  […]

According to Think with Google, over a third of customers had already started holiday shopping — and 32% of those people had already made a purchase — by September 2023. Again, by September. Before Q4 had even started. And we’re expecting people to begin shopping just as early in 2024. With this massive wake-up call, marketing teams […]

This past summer, we saw some incredible moments from athletes from around the world — not to mention some incredible marketing strategies come to life. From the best ads to the impact sports have on television viewership, let’s explore the 2024 Summer Olympics and Paralympics from a digital marketer’s perspective. Video Marketing At the intersection of […]

A strong video marketing strategy is essential year-round, but the holiday season is an especially important time for many advertisers. It’s even more important for small businesses. In a 2023 survey by American Express, a majority of small businesses — 66% of all businesses surveyed — said the holiday season is important to the financial success […]

Time to add another word to the digital marketing dictionary! Under the ecommerce umbrella, you’ll now find mcommerce — or mobile commerce — which consists of retail experiences available on mobile devices. Here, we’ll take a look at this topic, the opportunities available to advertisers, and everything they need to know to make the most […]

It’s our favorite time of the year: time to talk about holiday marketing strategies! (Seriously, we love it.) Some holiday ads feature bright lights and modern holiday trees, while others invoke emotions of nostalgia and showcase family traditions. Some tell intricate stories, while others just showcase the latest products. There’s no equation for creating the […]

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why, each month, we round up a selection of the best ad creative we’ve […]

Backpacks. Notebooks. Pens. Glue sticks. Dorm room posters they’ll regret by spring semester. That’s right — we’re talking about back-to-school season. As the summer wraps up and students head back to the classroom, it’s a great time for relevant brands to connect with their back-to-school-related audiences. Here, we’ll explore how brands and video makers alike can […]